B站酷狗乐华集体瞄准，国内地偶加速进行时

Core Insights - The underground idol (地偶) market in Japan is experiencing a significant growth phase, with domestic capital showing interest in entering the market [1] - The domestic underground idol market has seen a continuous increase in the number of groups, doubling from 147 groups in 2023 to over 300 [2] - The male underground idol sector is rapidly expanding, with a notable increase in participation from various demographics, including students and professionals [2][4] Market Overview - The underground idol scene in China has evolved from a niche subculture to a more mainstream business, with a significant increase in the number of female and male groups [4][5] - Female underground idols face challenges in monetization due to a saturated market and limited audience, with some groups struggling to attract more than a handful of fans to performances [5][7] - The male underground idol market is characterized by a more diverse audience and less rigid stylistic constraints, allowing for a broader range of performance styles [13][18] Financial Dynamics - Revenue generation for underground idols primarily relies on "special tickets" (特典券), which allow fans to interact with idols, as ticket sales typically go to event organizers [19] - The financial viability of underground idol groups is often precarious, with many new groups failing to sustain operations beyond a few months due to high competition and low audience turnout [7][8] Competitive Landscape - The competition among female underground idols is intensifying, with many groups adopting unconventional strategies to attract audiences [10][11] - In contrast, the male underground idol sector is experiencing a surge in new entrants, with many aspiring idols drawn by the potential for quick returns on investment [11][18] - The market is witnessing a trend where established entertainment companies are beginning to invest in underground idols as a means to capitalize on the growing interest [31] Cultural and Social Factors - The underground idol phenomenon is heavily influenced by cultural factors, with many idols and fans sharing a deep interest in Japanese pop culture [5][28] - The emotional connection between idols and fans is crucial, with idols often engaging in personalized interactions to maintain fan loyalty [24][26] - The concept of "恋营" (romantic engagement) is prevalent in the male underground idol scene, leading to both increased revenue and potential conflicts among fans [26][27] Future Outlook - The underground idol market is expected to continue evolving, with many groups preparing for greater visibility and potential mainstream success [31][33] - The need for original content and unique performances is highlighted as a critical factor for the long-term sustainability of underground idol groups [33]