Zhong Guo Jing Ying Bao·2025-09-05 00:43Core Viewpoint - Li Auto is focusing on enhancing the range of its electric vehicles (EVs) to address consumer concerns about range anxiety, particularly in high-speed scenarios, with ambitious targets for its new models [3][4]. Group 1: Product Development and Strategy - Li Auto has set a target of achieving a real-world range of 600 km in urban conditions, 500 km on highways, and 400 km in extreme winter conditions for its electric vehicles [3]. - The company’s first pure electric model, Li MEGA, was launched in March 2024, with expectations to become the best-selling vehicle in the over 500,000 yuan segment [4]. - The Li i8, launched in July, is positioned as a competitive electric SUV, while the upcoming Li i6 is aimed at the 250,000 to 300,000 yuan price range [4][5]. Group 2: Market Position and Competition - Li Auto is facing increased competition in the extended-range vehicle market, prompting a strategic shift to solidify its position in the pure electric vehicle segment [5]. - The sales of extended-range vehicles have declined, with a reported drop of 11.4% year-on-year, while pure electric vehicle sales have surged by 24.5% in the same period [5]. Group 3: Technological Innovations - The company has developed a self-researched electric drive system and energy-efficient thermal management system to enhance the efficiency and range of its vehicles [3][6]. - Li Auto's i8 model features a low drag coefficient of Cd0.218, which improves its range by 60.9 km compared to traditional SUVs [6]. - The i8 is equipped with a 5C supercharging battery, achieving a charging peak power of 375 kW, allowing for a range of 564 km in just 15 minutes of charging [6][7]. Group 4: Charging Infrastructure - Li Auto has established over 3,100 supercharging stations across 256 cities, including more than 1,000 stations on highways, ensuring convenient charging options for users [7]. - The company has integrated over 3,000 public charging stations into its network, providing a comprehensive charging solution for both urban and long-distance travel [7].