Core Viewpoint - Domestic gold jewelry prices continue to rise, with brands like Chow Sang Sang and Luk Fook Jewelry increasing prices by 7 RMB per gram, reflecting a broader trend in the gold market [1][2]. Market Demand - Consumers are primarily purchasing gold for wedding-related needs, with many remaining rational and not stockpiling gold despite rising prices [2][4]. - The recent increase in gold prices has led to a cautious approach among consumers, with many opting to wait for potential price drops before making significant purchases [2][5]. Consumer Behavior - The foot traffic at the Shui Bei Gold Trading Center saw a significant increase during the summer months, with 2.763 million visitors, a 22.2% year-on-year rise, but a decline of 9.13% in early September [4]. - Couples and families are the main buyers, focusing on wedding gold and gifts for children, while the demand for small decorative items is also noted [2][3]. Investment Trends - There is a noticeable cooling in investment demand for gold, with many consumers choosing to wait for price corrections before buying investment gold bars [5]. - The gold recovery market is experiencing a surge, with a doubling of customers seeking to sell or exchange gold, indicating a shift in consumer sentiment towards liquidity [5]. Market Outlook - Gold has become a highly sought-after asset, with spot gold prices reaching over $3,560 per ounce, marking a year-to-date increase of over 35% [6]. - Several financial institutions are optimistic about future gold prices, with projections suggesting prices could reach $3,700 to $4,000 per ounce by mid-2026 [6].
金价高企，深圳商报记者实探水贝黄金交易中心 婚庆刚需唱主角 不见投资跟风潮
Sou Hu Cai Jing·2025-09-05 01:23