Ge Long Hui·2025-09-05 02:13Core Viewpoint - The gold jewelry market is expected to see stable sales performance in 2025, driven by a low base effect and a stable gold price, despite a decline in consumption weight [1][2]. Group 1: Market Performance - In Q3 2025, gold prices stabilized after a 10% decline from a historical high, leading to a positive outlook for gold jewelry sales due to consumer expectations of rising prices and a low base effect from 2024 [1]. - The average gold jewelry consumption weight in China from 2013 to 2023 was 671.6 tons, with a significant drop to 532.0 tons in 2024, a year-on-year decrease of 24.7% [2]. - For 2025, the forecasted gold jewelry consumption weight ranges from 396.3 to 527.3 tons, indicating a year-on-year decline of 25.5% to 0.9% [2]. Group 2: Industry Trends - The industry is focusing on enhancing the value-added per gram of gold jewelry as a key strategy for overcoming challenges posed by low consumption weight [3]. - Retailers are increasing brand usage fees and optimizing product structures to improve gross margins, with examples including increases in processing fees and wholesale gross margins among major players [4][5]. - The industry is experiencing a shift towards high-margin products, with a notable increase in the proportion of high-end and lightweight jewelry [5][6]. Group 3: Consumer Demand and Brand Positioning - The gold jewelry market is structured into three tiers: mass-market, high-end, and luxury, each targeting different consumer needs and preferences [8]. - Online sales channels are becoming increasingly important, catering to younger consumers' preferences for fashionable and lightweight products [8]. - The first half of 2025 saw significant revenue growth for brands like Mankalon and Caibai, while others like Chow Tai Fook and Lao Feng Xiang experienced declines [9].