智研咨询解析：中国智能手机行业现状、竞争格局与未来趋势预测

Core Insights - The smartphone industry in China is experiencing significant growth, with a production volume of 1.25 billion units in 2024, accounting for over 70% of global smartphone production [1] - Despite a 6.5% year-on-year increase in shipment volume to 294 million units in 2024, the market share has declined to 63%, indicating a maturing market with more rational consumer purchasing decisions [1] - The domestic smartphone market is highly concentrated, with local brands holding an 85.6% market share in 2024, and fierce competition among major players like Vivo, Huawei, Apple, Honor, and OPPO [2] Industry Trends - The rapid pace of product updates is leading to increased consumer demands for performance, design, and camera capabilities, while the introduction of AI technology is driving innovation in the smartphone sector [6] - Brands are investing more in marketing strategies, utilizing both online and offline channels to target younger consumers through social media and short video platforms, enhancing brand visibility and market growth [6] - A report by Zhiyan Consulting forecasts stable development for the Chinese smartphone industry from 2025 to 2031, with intensified competition and a focus on differentiated branding becoming crucial [8]