地下偶像，加速进行时

Core Insights - The underground idol (地偶) market in Japan is experiencing a significant growth phase, with domestic capital showing interest in entering the market [1] - The domestic underground idol market is estimated to have a market size of approximately 2 billion, with male and female idols each accounting for half [1] - The number of underground idol groups in China has more than doubled since 2023, with 147 groups reported in the first year [1][4] Group 1: Market Dynamics - The underground idol scene in China has seen a rapid increase in the number of groups, with 101 new female groups in 2023 and an additional 188 in 2024 [4] - The male underground idol market is estimated to be around 100 million, with 60 male groups currently active [5][6] - The competition landscape for female underground idols is becoming increasingly difficult, with many groups struggling to attract audiences and generate revenue [10][12] Group 2: Revenue Generation - Both male and female underground idols rely heavily on "special tickets" (特典券) for revenue, which allow fans to interact with idols [23] - Self-managed groups can retain all earnings from special tickets, while those under agencies share revenue [24] - The emotional connection with fans is crucial for revenue, as idols must provide personalized interactions to maintain support [27][29] Group 3: Industry Trends - The entry of capital into the underground idol market is becoming a trend, with many entertainment companies looking to invest [33][36] - The market is characterized by a low barrier to entry, allowing many amateur groups to form with minimal investment [33] - The lack of original content in the underground idol scene is a significant challenge, with many groups relying on Japanese songs rather than creating original Chinese content [37][38]