农产品新消费观察丨新茶饮何以持续火爆

Group 1: Core Insights - The article discusses the implementation plan for promoting agricultural product consumption, emphasizing the need to optimize supply, innovate circulation, and activate market demand to enhance diverse and quality consumption potential [1] - The rise of personalized, diversified, and quality consumption trends in agricultural products is highlighted, with new scenarios, models, and channels becoming significant growth points [1] Group 2: New Tea Beverage Market - The new tea beverage market in China is rapidly expanding, with the market size expected to exceed 200 billion yuan this year [3] - The consumption of new tea beverages reflects changing consumer preferences, with a focus on health, participation, and cultural elements [4][6][7] Group 3: Agricultural Product Integration - New tea beverage companies are integrating various agricultural products, leading to increased sales and income for farmers, such as the significant rise in the price of yellow skin fruit by 60% [8][9] - The collaboration between tea beverage companies and farmers has resulted in improved agricultural practices and product quality, benefiting local economies [10][12] Group 4: Transformation of Traditional Tea Industry - Traditional tea companies are transforming by diversifying their product offerings, such as introducing matcha-based products, which have seen substantial market success [11] - The development of high-quality tea products is driven by consumer demand for premium ingredients and innovative applications, expanding the tea industry's market boundaries [13][14]