从“好物出山”到“游客进山”！深圳福田与南宁马山协作激活消费帮扶新动能

Core Viewpoint - The collaboration between Shenzhen Futian District and Nanning Mashan County aims to create a win-win situation through regional coordinated development, facilitating the movement of high-quality agricultural products from remote areas to urban markets while attracting tourists from the Greater Bay Area to the western landscapes [2] Group 1: Agricultural Product Promotion - The "Mashan Has Fortune Treasures Entering the Bay" promotional event showcased various ecological agricultural products from Mashan, which were well-received by visitors from Shenzhen and Hong Kong [3] - The event featured both agricultural and cultural tourism sections, allowing attendees to experience Mashan's unique products and landscapes, thus enhancing the dual empowerment of agricultural sales and tourism [5] - The successful execution of the promotional event was attributed to the close collaboration between Futian District and Mashan County, which began preparations three months in advance [5][6] Group 2: Market Engagement and Brand Building - The event served as a platform for Mashan's enterprises to connect with major agricultural logistics, technology, and tourism companies in Shenzhen, facilitating direct market engagement [6] - The establishment of the "Zhenpin" certification for Mashan's products has increased market recognition, allowing them to command higher prices despite being more expensive than competitors [9][12] - As of now, seven products from four enterprises in Mashan have received "Zhenpin" certification, enhancing their marketability in the Greater Bay Area [12] Group 3: Infrastructure and Industry Development - Futian District has invested 52.88 million yuan to build the Shenzhen Dongfeng Food Processing Industrial Park in Mashan, aimed at enhancing the agricultural product processing capabilities [14][15] - The industrial park has attracted five food processing companies, filling critical gaps in the agricultural product processing chain and improving the overall industry structure in Mashan [15] Group 4: Cultural and Tourism Integration - The collaboration has also focused on integrating agriculture with cultural tourism, with initiatives to promote Mashan's scenic spots and cultural heritage to attract more visitors [16][19] - The "Mashan Has Fortune" promotional activities have successfully highlighted Mashan's tourism potential, leading to increased recognition and visitor engagement from the Greater Bay Area [18][20] - Since 2021, Mashan has received 264 million yuan in financial support through the collaboration, significantly enhancing development across various sectors including agriculture, tourism, and local economy [20]