Zhong Guo Min Hang Wang·2025-09-05 03:25Core Viewpoint - Lufthansa Group and Ctrip Travel have established a strategic partnership to provide enhanced travel solutions and seamless travel experiences for Chinese corporate clients [1][3]. Group 1: Partnership Details - The memorandum of understanding was signed by Frank Naeve, Senior Vice President of Sales and Distribution at Lufthansa Group, and Song Tao, CEO of Ctrip Travel, with senior management from both sides in attendance [3]. - The collaboration aims to combine Lufthansa's global network and quality service with Ctrip's robust technology platform and local expertise to offer a digital, choice-rich travel experience for business travelers [3][4]. - A key focus of the partnership is to promote sustainable business travel practices, contributing to the awareness and adoption of sustainable travel among Chinese enterprises [3][4]. Group 2: Service Enhancements - The partnership effectively streamlines the digital service chain, improving the travel experience for corporate travelers using Ctrip's platform [4]. - Ctrip's corporate travel users will be able to book flights with Lufthansa and access additional services such as seat selection and baggage upgrades in the future [4]. - The collaboration will also focus on high-end business travel services through Ctrip's premium travel brand, Chengyaohui, enhancing service quality for high-end clients [4][5]. Group 3: Market Position and Strategy - Lufthansa Group offers flights from Beijing, Shanghai, and Hong Kong to over 300 destinations in 98 countries, providing extensive travel options for Chinese corporate travelers [5]. - Ctrip Travel has expanded its operations to over 40 global markets, with a focus on Europe, which is a key area for business interactions with China [5]. - The partnership aims to set a benchmark for global business travel by combining Ctrip's technological advantages and sustainable travel products with Lufthansa's operational strengths [5].