菲仕兰联合大客户助力朱鹮家园修复

Core Viewpoint - The article highlights the collaboration between FrieslandCampina and the China Green Foundation to promote biodiversity protection through the "Walk Together" initiative during the "Jiu Jiu Public Welfare Festival" [1][4]. Group 1: Event Overview - The "Jiu Jiu Public Welfare Festival" is an important platform for promoting public welfare, and this marks FrieslandCampina's fifth consecutive year of participation [1]. - The initiative encourages the public to donate steps to support the restoration of the habitat for the endangered crested ibis, emphasizing the importance of biodiversity [1][6]. Group 2: Biodiversity and Conservation Efforts - The crested ibis, known as a symbol of good fortune and a key indicator of ecological protection in China, is a first-class protected species [3]. - The Yellow River Delta National Nature Reserve is a crucial stopover for migratory birds and has been involved in efforts to reintroduce the crested ibis, successfully hatching 59 chicks to date [3][6]. Group 3: Fundraising and Community Engagement - During the "Walk Together" event from September 5 to 14, participants who donate 6,000 steps or more will trigger a donation of approximately 100 yuan from FrieslandCampina to the China Green Foundation, with a total fundraising goal of 1 million yuan [6]. - The funds will be used to repair the crested ibis enclosures, with a standard of 10 yuan covering 50 cm² of enclosure space, alongside biodiversity education activities [6]. Group 4: Collaborative Initiatives - Since 2023, FrieslandCampina has partnered with the China Green Foundation to support wetland biodiversity protection in the Yellow River Delta, including the construction of protective forest belts and ecological monitoring [7]. - In 2024, the company plans to further engage in the breeding and rewilding of the crested ibis, creating a 700-acre habitat with designated areas for feeding, nesting, and breeding [7]. Group 5: Public Participation and Education - FrieslandCampina has established the "Earth Immunity Protection Alliance" with various partners to enhance biodiversity protection efforts [9]. - The "Walk Together" initiative also connects with the company's natural nurturing growth camp project, allowing selected families to participate in biodiversity exploration camps at the Yellow River Delta, promoting hands-on ecological education [9][10].