报道：小红书今年利润有望翻三倍至30亿美元

Group 1 - The core viewpoint of the articles indicates that Xiaohongshu's profitability is accelerating, with an expected profit of $3 billion this year, which represents a threefold increase compared to previous figures [1] - Xiaohongshu's valuation has surged to $31 billion, highlighting its growing market presence [1] - The company is projected to outperform competitors like Pinterest and Snap in terms of profitability, with its expected profit exceeding Pinterest's 2024 earnings by approximately 50% [1] Group 2 - Xiaohongshu is actively developing its e-commerce business alongside its core advertising revenue [2] - The company has established partnerships with major e-commerce players like Alibaba and JD.com to enhance its app's e-commerce functionalities [2] - Data shows that 70% of Xiaohongshu's monthly active purchasing users are born after 1995, indicating a strong appeal to younger consumers [2] - Xiaohongshu currently has over 350 million monthly active users, with 170 million users seeking to make purchases each month [2]