GREE(SZ:000651) Jing Ji Guan Cha Wang·2025-09-05 05:05Core Viewpoint - Gree Electric Appliances emphasizes a long-term value strategy over participating in price wars, maintaining optimism for future growth despite a slight decline in revenue [2][3][8]. Financial Performance - In the first half of 2025, Gree reported total revenue of approximately 973 billion yuan, a year-on-year decrease of 2.46%, while net profit attributable to shareholders was about 144 billion yuan, reflecting a year-on-year increase of 1.95% [2][3]. - The net profit margin and earnings per share have improved compared to the previous year [3]. Operational Strategy - The company focuses on three key areas: structure, efficiency, and discipline [4]. - Structure: Gree is committed to developing healthy home appliances and high-quality supply, particularly in categories like air conditioning, refrigeration, washing, and purification [5]. - Efficiency: Enhanced operational precision and tighter supply chain collaboration have positively impacted profitability [6]. - Discipline: Gree prioritizes maintaining value over engaging in price wars, ensuring product and service quality [7]. Market Positioning - Gree has maintained a consistent approach over 35 years, avoiding impulsive participation in price wars and focusing on long-term value creation [8]. - The company aims to uphold product and service standards, strengthen brand recognition, and ensure sustainable operational quality [8]. International Expansion - Gree's overseas revenue reached 163.35 billion yuan in the first half of the year, marking a 10.19% increase year-on-year, with 70% of exports attributed to its own brand [9]. - The company is transitioning from selling capacity to selling brand value, enhancing its bargaining power and customer loyalty [9][10]. Second Growth Curve - Gree's industrial products and green energy sectors showed significant growth, with revenues of 95.91 billion yuan (up 17.13%) and 3.14 billion yuan (up 20.90%) respectively [11]. - The company’s focus on core components and green solutions is expected to enhance resilience against market fluctuations [11]. Channel Strategy - The "Dong Mingzhu Healthy Home" initiative aims to upgrade channels from single product sales to comprehensive solutions, ensuring consistency in pricing and service [12]. - The integration of online and offline channels is designed to foster long-term customer relationships rather than just immediate sales [13]. Financial Quality and Shareholder Returns - The steady growth in profit and net profit margin indicates a solid foundation for operational quality and brand premium [14]. - Gree's earnings per share increased to 2.60 yuan, reflecting a commitment to shareholder returns and long-term strategies [14]. Future Outlook - Gree plans to focus on structure, brand, channels, and international expansion while maintaining a cautious yet optimistic outlook for the future [16]. - The company believes that the quality of growth is more important than growth itself, emphasizing the importance of executing well today for a better tomorrow [16].