BABA(US:BABA) Jiang Nan Shi Bao·2025-09-05 05:47Group 1 - The core viewpoint of the report indicates a significant increase in tourism and hotel bookings during the summer of 2025, with Douyin's hotel and travel group purchase orders and sales both growing by 46% year-on-year [1][20][21] - Coastal and small-town tourism are particularly popular, with cities like Qinhuangdao, Weihai, and Rizhao seeing over 100% growth in hotel bookings compared to the previous month [1][20] - The top ten popular tourist cities include Shanghai, Beijing, Hangzhou, Zhengzhou, Chengdu, Xi'an, Chongqing, Qinhuangdao, Qingdao, and Nanjing [1][20] Group 2 - Douyin's hotel group purchase orders increased by 71% month-on-month, and sales rose by 82% during the summer [5][21] - Scenic spots are a major driver for travel, with Douyin's scenic spot group purchase orders growing by over 41% month-on-month and sales increasing by 55% [5][23] - Popular scenic spots include Kaifeng Wansui Mountain Wuxia City, Henan Baoquan Tourist Area, and Beijing Universal Resort [5][25][26] Group 3 - The "Su Super" (Jiangsu Province Urban Football League) event significantly boosted local consumption, generating over 7.7 billion yuan, a 48% increase year-on-year [7][12] - The event led to a dramatic increase in hotel bookings, with a 17-fold rise in Changzhou's weekend hotel orders following a local victory [7][28] - The event also promoted local attractions and cuisine, with notable increases in group purchase consumption for various scenic spots and regional dishes [11][28] Group 4 - The report highlights a trend towards "intangible cultural heritage tourism," with related content on Douyin increasing by 121% year-on-year and group purchase orders rising by 327% [15][43] - Popular intangible cultural heritage sites include Chengdu's Qian Lantern Night and Xi'an's Lantern Festival [15][43] - Douyin has launched various city-specific campaigns to stimulate local tourism and consumption, such as "Summer Food Festival" and "Discover Treasure Towns" [15][50][51] Group 5 - To enhance user experience, Douyin has introduced the "Summer Assurance Plan," which includes guarantees for hotel bookings and customer service support [16][58][63] - The plan offers compensation for booking issues and dissatisfaction with hotel stays, ensuring a smoother travel experience for consumers [16][58][63] - Douyin aims to continue collaborating with tourism businesses and local governments to boost the tourism economy [16][58]