“创建可持续品牌”愿景倡议在联合国日内瓦万国宫发布

Core Points - The "Vision Initiative for Creating Sustainable Brands" was officially launched during a high-level dialogue at the 80th anniversary of the United Nations, emphasizing the importance of sustainable business practices [1][3] - The initiative aims to transform sustainability into a competitive advantage and innovation driver for companies, aligning with the United Nations Sustainable Development Goals (SDGs) [7][11] Group 1: Initiative Overview - The initiative was co-hosted by UNCTAD, UNFSS, and the China Standardization Association, with participation from various representative enterprises in China [3] - The initiative received strong support from attendees, highlighting the commitment of Chinese businesses to responsible innovation and transparency [7] Group 2: Corporate Participation - Notable companies that signed the initiative include Anta Group, CATL, LONGi Green Energy, Haier Group, JD Group, Midea Group, Chery Automobile, and others, indicating broad industry support [11] - The initiative reflects a shift in corporate strategy, where sustainability is now seen as a fundamental aspect of survival and growth rather than just an added benefit [11] Group 3: Future Actions - The SBBC plans to collaborate closely with the voluntary sustainable standards platform to release guidelines and frameworks for sustainable brand creation [9] - A global case collection will be initiated to identify best practices in integrating sustainability into business growth and value creation [9]