GREE(SZ:000651) Jing Ji Guan Cha Bao·2025-09-05 06:12Core Viewpoint - Gree Electric's performance in the first half of 2025 reflects a commitment to quality over price competition, with a focus on long-term value creation despite a slight decline in revenue [2][4][7]. Financial Performance - In the first half of 2025, Gree achieved an operating income of approximately 973 billion yuan, a year-on-year decrease of 2.46%, while net profit attributable to shareholders was about 144 billion yuan, an increase of 1.95% [1][2]. - The net profit margin and earnings per share both saw year-on-year improvements, indicating a focus on maintaining high-quality growth [2]. Strategic Approach - Gree's strategy is characterized by three key principles: structure, efficiency, and discipline. The company emphasizes healthy home appliances and high-quality supply, which has led to improved overall profit margins [4][5][6]. - The company maintains a disciplined approach by avoiding price wars and prioritizing product quality and service, believing that long-term trust can only be built through value [6][7]. Market Position and Growth - Gree's overseas revenue was a highlight, reaching 163.35 billion yuan, a year-on-year increase of 10.19%, with self-owned brands accounting for 70% of total exports [10]. - The second growth curve for Gree includes industrial products and green energy, with revenue of 95.91 billion yuan in this segment, reflecting a year-on-year growth of 17.13% [11]. Channel Development - The "Dong Mingzhu Healthy Home" initiative is a channel upgrade project aimed at transitioning from selling single products to providing comprehensive solutions, with a focus on customer experience and long-term relationships [12]. - The integration of online and offline channels is set to enhance user engagement and retention, moving beyond mere transaction volume [12]. Future Outlook - Gree plans to continue focusing on value-driven operations, strengthening brand presence, and expanding overseas market share while cautiously optimistic about future growth [14].