Guan Cha Zhe Wang·2025-09-05 07:08Core Points - JD.com has officially launched the "JD Wine Tasting Event" as a user meet-up for JD Travel, with the first event scheduled for September 16 at the Beijing International Hotel, featuring founder Liu Qiangdong and other notable entrepreneurs [1] - Consumers who book a stay at the Beijing International Hotel through the JD APP's "Instant Delivery" channel from now until September 10 will automatically qualify for a chance to attend the wine tasting event, where they can enjoy professional wine tasting and a five-star hotel dinner [1] - This event is part of JD.com's ongoing commitment to user engagement, having previously held user meet-ups since 2007 to gather customer feedback and improve user experience [1] - JD.com has been actively expanding in the local lifestyle sector this year [1] Additional Insights - On June 18, JD.com announced its entry into the hotel industry with a letter to hotel operators, introducing the "JD Hotel PLUS Membership Plan," which offers participating merchants up to three years of zero commission [2] - The "JD Wine Tasting Event" reaffirms JD.com's user-centric philosophy and aims to leverage its unique supply chain capabilities to innovate and connect hotels with wine brands, enhancing consumer accommodation experiences [2]