追觅开始挑战大家电巨头

Core Viewpoint - The company Chasing has entered the home appliance market, launching over 30 new products across various categories, including smart cleaning, home health, kitchen appliances, personal care, and smart wearables, showcasing its ambition to create a "new species of global manufacturing" [2][16]. Product Launch and Features - Chasing's first refrigerator, the Ultra-Low Oxygen Pure Flat Embedded Refrigerator, features a global first 5% ultra-low oxygen preservation technology, extending the freshness of fruits and vegetables for over 21 days [3]. - The X-Wind air conditioner incorporates innovative technologies such as a mechanical arm wind control and a 126° wide-angle natural wind feature, along with left-right zone wind control [4]. - The L9 full-variable frequency washing and drying set includes a bionic mechanical arm knob and integrates innovative functions like cold power maintenance washing and plasma fresh air cruising [5]. - The Aura MiniLED 4K Smart Screen V3000 television features advanced display technologies and promises no startup ads [6][7]. Market Strategy and Positioning - Chasing aims to address unmet user needs in the high-end air conditioning market, emphasizing the lack of "moats" in the industry and the significant market potential [9]. - The company plans to release a range of products, including high-end, mid-range, and basic models, over the next 1-2 years to establish a comprehensive product line [10]. - Chasing has filed 134 patents for its X-Wind series air conditioners, indicating a strong focus on innovation and differentiation [10]. Sales and Growth Projections - Chasing has reported an intention to sign contracts worth over 280 million yuan for air conditioners and has received over 30,000 global orders for its televisions [13]. - By September 2025, Chasing aims to achieve 2 billion yuan in intended orders for its home appliances, with significant revenue growth already observed in the first half of 2025 compared to the entirety of 2024 [14]. - The company is diversifying its product offerings, having also launched AI smart rings and smart mattresses, and is exploring entry into drone and automotive markets [15].