Core Viewpoint - The company reported strong performance in H1 2025, driven by robust growth in its proprietary brands, particularly in staple food products, leading to significant revenue and profit increases [1][2]. Financial Performance - In H1 2025, the company achieved revenue of 3.221 billion yuan, a year-on-year increase of 32.72%, and a net profit attributable to shareholders of 378 million yuan, up 22.55% year-on-year [1]. - In Q2 2025, the company recorded revenue of 1.74 billion yuan, a year-on-year growth of 31%, with a net profit of 174 million yuan, reflecting a 9% increase year-on-year [1]. Product Performance - The staple food segment saw revenue of 1.88 billion yuan in H1 2025, growing 57.1% year-on-year, with a gross margin of 46.23%, up 1.53 percentage points [2]. - The pet snack segment generated revenue of 1.29 billion yuan in H1 2025, an 8.3% increase year-on-year, with a gross margin of 37.48%, down 1.71 percentage points [2]. Brand Performance - The brand Maifudi holds the largest market share among domestic brands, with online sales growth of 32% in Q1 and 12% in Q2 2025 [2][3]. - The brand Freka achieved remarkable online sales growth of 136% in Q1 and 148% in Q2 2025 [3]. Sales Channels - The company has developed a comprehensive omnichannel strategy, with significant online sales growth through partnerships with major e-commerce platforms [3]. - In H1 2025, direct sales through platforms like Alibaba and Douyin reached 1.21 billion yuan, a 39.72% increase year-on-year, accounting for 37.73% of main business revenue [3]. Profitability Metrics - The gross margin for H1 2025 was 42.8%, an increase of 0.7 percentage points year-on-year, while the net profit margin was 11.8%, down 1.0 percentage point year-on-year [4]. - The expense ratio for H1 2025 was 27.7%, up 1.91 percentage points year-on-year, with a sales expense ratio of 21.12%, reflecting increased investment in proprietary brands [4]. Future Projections - The company is expected to achieve revenues of 6.75 billion yuan, 8.24 billion yuan, and 9.79 billion yuan in 2025, 2026, and 2027, respectively, with corresponding net profits of 750 million yuan, 940 million yuan, and 1.14 billion yuan [5].
乖宝宠物(301498)：宠食龙头优势显著 强产品力引领成长