Midea Group(SZ:000333) Nan Fang Du Shi Bao·2025-09-05 09:21Core Viewpoint - Midea Group has entered a five-year partnership with FC Barcelona, starting from the 2026/2027 season, where Midea's logo will appear on the team's official match and training jerseys [1] Group 1: Partnership Details - Midea will become a major partner of FC Barcelona, engaging in multi-dimensional cooperation beyond just jersey sponsorship, including brand exposure on LED screens at the Camp Nou and other key locations [1] - The sponsorship fee is reported to be approximately €12 million per season, although specific figures have not been disclosed by either party [1] Group 2: Midea's Marketing Strategy - Midea has been increasingly investing in sports marketing, particularly in football, having signed agreements for major events such as the 2027 Asian Cup, 2025 Africa Cup, and 2025 CONCACAF Gold Cup, as well as partnerships with clubs like Manchester City and Sevilla [1] Group 3: FC Barcelona's Influence - FC Barcelona is a globally recognized football club with a rich history, having won 28 La Liga titles and 5 UEFA Champions League trophies, and has had legendary players like Cruyff, Maradona, Ronaldinho, and Messi [1] - The club's matches attract an annual audience of approximately 400 million viewers, and it sells around 2 million jerseys each year [1] - FC Barcelona recently won the La Liga championship for the 2024-2025 season [1]