【记者手记】贵阳超市夜间折扣“一举三得”：减浪费、促消费、惠民生

Core Insights - The nighttime discount initiative launched by supermarkets in Guiyang has created a win-win situation for both businesses and consumers, effectively reducing food waste and operational losses for merchants while providing tangible savings for citizens [1][5]. Group 1: Consumer Behavior - The majority of consumers are exhibiting rational purchasing behavior, focusing on product quality and actual needs rather than impulsive buying despite the discounts [1][5]. - The term "rational" has been frequently mentioned by both supermarket employees and customers, indicating a mature consumer mindset that prioritizes minimizing waste [5]. Group 2: Business Strategy - The nighttime discount strategy aligns with the National Development and Reform Commission's guidelines to optimize dining hours and stimulate nighttime consumption [5]. - This initiative not only extends shopping hours but also promotes the collaborative development of surrounding dining and entertainment sectors, enhancing the overall nighttime economy [5]. Group 3: Economic Impact - The "dinner + shopping" consumption pattern has emerged, where citizens dine at nearby restaurants before shopping for discounted items, injecting new momentum into the consumer market [5].