小红书外链跳转淘天功能向全行业开放

Group 1 - The core point of the article is that Xiaohongshu has opened its "Grass Direct" advertising external link feature to all industry brands without any threshold, allowing users to directly jump to Taobao and Tmall for purchases [1] - This feature was previously fully opened for links to JD and Pinduoduo, enhancing the shopping experience for users [1] - Xiaohongshu's data indicates that brands using "Grass Advertising" alongside "Grass Direct" see a 76% increase in store entry efficiency compared to using any single tool alone [1]