TikTok Shop全球黑五攻略：内容电商如何引爆销量狂潮

Core Insights - TikTok Shop is reshaping the landscape of cross-border e-commerce through engaging content-driven commerce strategies [1][3][6] - The platform's upcoming "Global Black Friday" event is expected to significantly boost sales for merchants by leveraging enhanced marketing strategies and content collaboration [3][7] Group 1: Performance Metrics - Euhomy achieved over 200 sales in a single day on TikTok Shop, marking a successful entry into cross-border e-commerce [1] - In the first half of 2025, Euhomy's exposure on TikTok Shop reached 500 million, with a twofold increase in GMV during the mid-year promotional period [3] - The cross-border POP business in the U.S. saw nearly a twofold growth in the past six months, driven by effective content and marketing strategies [6] Group 2: Marketing Strategies - Euhomy is focusing on content marketing and collaboration with influencers to enhance user purchase intent, especially with the launch of new products tailored for seasonal demand [3] - The "PEAKS Black Friday Preparation Plan" offers comprehensive guidance for merchants, emphasizing high-quality product selection and effective content operation [7] - Successful brands like Katch Me have demonstrated the potential of content-driven sales, achieving over 2 million exposures for a single product and a weekly sales growth of 30% through tailored content [6][7] Group 3: User Experience and Engagement - Enhancing user experience is crucial for building trust and customer loyalty, with brands like Katch Me implementing measures such as 24-hour shipping and hassle-free return policies [7] - Engaging content, including live streams and short videos, is essential for brands to connect with consumers and drive sales during key promotional events [6][7]