Żabka Polska and Stagwell Launch New Consumer Insights Tool "In-Pulse" Through Joint Venture

Core Insights - Stagwell and Żabka Polska have launched a joint venture to create In-Pulse, a consumer analytics and engagement tool tailored for the Polish market [1][2] - In-Pulse aims to provide real-time insights into Polish consumer behavior, leveraging Żabka's retail presence and Stagwell's data analytics expertise [2][7] Company Overview - Stagwell is a challenger network focused on transforming marketing through data-driven solutions and creative performance [3][10] - Żabka Polska operates over 11,600 convenience stores in Poland, handling approximately 4.1 million transactions daily and serving over 10 million users through its Żappka app [3][12] In-Pulse Functionality - In-Pulse operates through a five-step process: data collection, customer dialogue, product testing, targeted marketing, and effectiveness evaluation [4][8] - The tool aggregates anonymous consumer data to provide insights into preferences, shopping patterns, and spending habits [2][5] Market Impact - In-Pulse is positioned to enhance understanding of Polish consumer dynamics, crucial for the retail and fast-moving consumer goods sectors [7][9] - The collaboration is expected to help Polish businesses adapt to changing consumer needs and align their offerings with market trends [9][12]