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卖爆了!全新问界M7一小时订单破10万台,余承东感叹:超预期,超乎想象【附新能源汽车行业市场分析】
Qian Zhan Wang·2025-09-05 10:28

Core Insights - The new AITO M7 has started pre-orders with a starting price of 288,000 yuan, achieving over 20,000 orders in 10 minutes and surpassing 100,000 orders in 43 minutes, indicating strong market demand [1][3] - The AITO M7 has already surpassed 300,000 cumulative deliveries, making it the best-selling single model series in the AITO brand's history [3] - The AITO M7 offers both range-extended and pure electric versions, with prices ranging from 288,000 to 368,000 yuan for the range-extended version and 328,000 to 388,000 yuan for the pure electric version, targeting the mid-to-high-end market [3] Product Features - The AITO M7 features a family design closely resembling the AITO M8, with a continuous LED light strip and compact headlights enhancing its technological appeal [6] - It is equipped with Huawei's ADS 4 intelligent driving assistance system and introduces an in-cabin laser vision solution [7] Market Context - As of 2023, China's new energy vehicle penetration rate reached 31.6%, increasing to 40.3% in the first 11 months of 2024, indicating a shift from policy-driven to demand-driven growth in the smart electric vehicle sector [10] - The new energy vehicle market in China is highly concentrated, with the top ten enterprises accounting for 85.6% of total sales, reflecting a competitive landscape [7] Industry Outlook - Huawei's executive highlights a significant transformation in the smart electric vehicle industry, predicting a pivotal change by 2025, where competition will shift from electrification to intelligence [13] - Industry leaders emphasize the importance of core technology for survival in the competitive landscape, suggesting that companies must have a clear strategic direction to capitalize on the current 3-5 year window of opportunity [13]