康师傅合麵，一场颠覆方便食品的“逆周期创新”

Core Insights - The convenience food industry is facing challenges from the takeout sector, prompting companies to innovate and adapt to consumer demands [1][3] - Master Kong has introduced a new product, "He Mian," which utilizes RP fresh-lock technology to enhance the taste and quality of instant noodles, positioning it as a meal alternative [1][4] Group 1: Product Innovation - Master Kong has launched over 30 new flavors since 2025, creating a comprehensive price matrix that meets diverse consumer needs [3][4] - The "He Mian" product combines high-quality ingredients such as wide noodles, large cuts of meat, and fresh vegetables, providing a complete meal in just four minutes [4][8] - The use of advanced technologies like RP fresh-lock and aerospace temperature control ensures consistent quality and taste across different production conditions [12][14] Group 2: Market Positioning - Master Kong's strategy focuses on identifying unmet consumer needs and transforming them into real consumption opportunities, as demonstrated in the design of "He Mian" [8][11] - The company emphasizes quality and efficiency over price competition, aiming to elevate the entire industry standard through innovations in production and supply chain management [11][14] - Master Kong's proactive approach to market trends allows it to maintain a leading position in the industry, as evidenced by positive consumer feedback and strong sales performance [14][15] Group 3: Industry Impact - The convenience food sector is shifting from price competition to a focus on quality and efficiency, with Master Kong leading this transformation [11][14] - The company's commitment to food safety and quality has established it as a trusted brand, enhancing consumer confidence and setting a higher industry standard [11][12] - Master Kong's ability to adapt and innovate has positioned it as a pioneer in the convenience food market, opening new avenues for growth and consumer engagement [15]