国内首个MPV品牌诞生！锐胜汽车五年砸200亿元破局MPV市场丨聚焦2025成都车展

Core Viewpoint - The establishment of Ruisheng Automobile as an independent brand marks the first dedicated MPV brand in China, focusing on the MPV market segment priced between 120,000 to 250,000 yuan [1][2]. Group 1: Brand Independence and Market Positioning - Ruisheng Automobile was previously a model series under Beijing Automotive Manufacturing Factory and is now positioned as a "practical MPV brand" with greater autonomy in product planning, R&D, marketing, and channel operations [1][4]. - The MPV market in China has been relatively niche, with a total sales volume of nearly 600,000 units from January to July 2025, reflecting a year-on-year growth of 6.4% [2]. - Ruisheng's market share in the mixed-use MPV segment increased from 23% to 37.9%, achieving over 50% growth despite the overall market challenges [2][3]. Group 2: Market Dynamics and Strategic Focus - The MPV segment is evolving from a "tool vehicle" primarily for business to a "mobile third space" catering to family and leisure needs, driven by consumer upgrades and technological advancements [3]. - Ruisheng aims to fill the gap in the market for a dedicated MPV brand, addressing the extremes of high-end and low-end models, with a focus on quality and user needs [5][6]. - The company plans a three-phase strategy from 2025 to 2030, aiming to enhance brand recognition, expand market coverage, and ultimately become a market leader in the MPV sector [5][6]. Group 3: Investment and Future Plans - Ruisheng Automobile intends to invest 20 billion yuan in R&D over the next five years, emphasizing digitalization across the entire value chain [6]. - The brand's strategy includes improving product quality and technology, expanding product lines, and enhancing brand image and market competitiveness [6].