Core Insights - The new generation BMW iX3 represents a significant transformation in design, technology, and driving experience, marking a new era for the BMW brand [1][3][4] Group 1: Product Launch and Market Strategy - The new generation BMW iX3 was globally unveiled on September 5, with a China-exclusive version set to debut later this year and plans for mass production by 2026 [2][3] - BMW aims to launch over 40 new models globally by 2027, with more than 20 new models specifically for the Chinese market between 2026 and 2027 [3][11] Group 2: Design and Technology Innovations - The design of the new generation BMW iX3 pays homage to classic BMW elements while introducing a modern design language, enhancing brand recognition [4][6] - The vehicle features advanced technologies such as a 3D head-up display, panoramic display, and an upgraded electric drive system, enabling a range of over 900 kilometers [8][10] Group 3: Customization for Chinese Market - The new generation BMW iX3 is tailored for Chinese consumers, with design considerations for aesthetics and functionality, including an extended wheelbase for increased rear legroom [11][13] - Collaborations with local partners, such as Alibaba and Momenta, aim to enhance the vehicle's AI capabilities and driving assistance features, making it suitable for local driving conditions [11][15]
新世代首款量产车全球首秀！2027年前推40余款新车，宝马齐普策：中国是全球汽车行业技术竞赛的决胜场