Why SoFi Stock Jumped 13% in August

Core Insights - SoFi Technologies experienced a 13% stock gain in August following a strong earnings report and the announcement of new blockchain-based products [1] - The company targets students and young professionals, expanding its reach to anyone seeking user-friendly banking services with low fees and high savings rates [2] Lending Segment Performance - Lending remains the primary revenue source, accounting for about 50% of total revenue in Q2 2025, with total originations increasing by 64% year over year [3] - Personal loans saw a 66% increase, student loans rose by 35%, and home loans surged by 92% [3] - Total lending revenue increased by 30% compared to the previous year, with contribution profit rising by 24% [3] Financial Services Growth - SoFi has transitioned into a comprehensive financial services platform, with non-lending services like SoFi Money and SoFi Invest growing significantly [5] - Revenue from financial services increased by 106% year over year in Q2, while contribution profits soared by 241% [5] Overall Financial Performance - Total adjusted net revenue rose by 44% year over year in Q2, with earnings per share (EPS) climbing 700% from $0.01 to $0.08 [6] Innovations and Customer Growth - The market responded positively to SoFi's innovations, including the return of cryptocurrency trading and the introduction of global remittances via blockchain [7][8] - SoFi added 850,000 new customers in Q2, marking a 34% year-over-year increase, primarily consisting of young professionals [9] - 90% of SoFi Money deposits come from direct deposits, providing a stable recurring revenue stream and future growth opportunities as customers' financial needs evolve [9]