Hisense V.T.(SH:600060) Jin Rong Jie·2025-09-05 12:50Group 1 - Hisense officially announced its role as the global official sponsor for the 2026 World Cup, marking its third sponsorship after the 2018 and 2022 World Cups [1] - The partnership aims to enhance the viewing experience through advanced RGB-Mini LED and AI technologies, with a focus on "colorful, AI, and passion" [1][4] - FIFA's Chief Commercial Officer expressed high expectations for the upcoming World Cup, emphasizing the collaboration's potential to elevate football to new heights [1][3] Group 2 - Sports marketing has become a key catalyst for the globalization of Chinese brands, with Hisense being a pioneer in leveraging top-tier sports event sponsorships [3] - Over the past decade, Hisense has developed a comprehensive event operation methodology centered on "technology-driven, user-driven, service-driven, and culture-driven" approaches [3] - The partnership has evolved from initial bold attempts to deep value cultivation, showcasing the importance of sports marketing in building independent brands [3] Group 3 - The 2026 World Cup is expected to accelerate the widespread adoption of RGB-Mini LED technology, enhancing the visual experience for global audiences [4][6] - Hisense's upcoming high-end RGB-Mini LED TV, U7S Pro, is set to launch in September, promising superior color accuracy and user comfort [8] - The collaboration will also focus on developing high-definition content and experiences to bring fans closer to the action [8] Group 4 - Hisense's sponsorship of top-tier sports events has significantly boosted its brand development, with a 70% increase in overall revenue and a 156% rise in brand value projected by 2024 [10] - The company has moved from being a participant in top-tier events to becoming a technology leader that defines future viewing experiences [10] - Hisense's brand recognition has increased, with overseas revenue growing 1.6 times and its television ranking rising from third to second globally [10]