Hisense V.T.(SH:600060) Jin Rong Jie·2025-09-05 12:56Core Viewpoint - Hisense has launched the U7S Pro RGB-Mini LED TV at IFA 2025, marking a significant advancement in display technology with a focus on high color accuracy, brightness, and energy efficiency [1][3]. Product Launch and Specifications - The U7S Pro will be available in 75, 85, and 100-inch sizes, set to begin mass production by the end of September [1]. - The TV features a "dual-chip" combination that enhances its RGB-Mini LED capabilities, promising ultra-high color, brightness, wide viewing angles, and low energy consumption [1][6]. Technological Advancements - Hisense's RGB-Mini LED technology has achieved a 100% BT.2020 color gamut coverage, 100% color purity, and low blue light protection [5]. - The TV incorporates the world's first anti-reflective black screen Pro and advanced audio technologies, including Dolby Vision 2, to enhance visual and auditory experiences [5]. Industry Impact - Hisense is recognized as the only brand globally to mass-produce RGB-Mini LED TVs, establishing a new standard in the industry [6][10]. - The RGB-Mini LED technology is seen as a revolutionary step in display technology, with significant improvements in color space and purity compared to QD-OLED and traditional Mini LED [4][9]. Competitive Edge - The new AI picture quality chip H7 allows for the highest industry partition control and color precision, addressing long-standing challenges in the display sector [8][9]. - Hisense's RGB-Mini LED technology is positioned as the most reliable and efficient solution in the market, providing a "Chinese solution" for global display industry upgrades [9].