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从世界杯到IFA 海信全球化战略双轮驱动 国际足联:期待与海信共同创造新的历史

Group 1 - Hisense officially announced its third sponsorship of the World Cup on September 5, marking a significant move in both the sports and technology sectors [1] - The dual actions of sports marketing and technology innovation are part of Hisense's strategy for global expansion and brand enhancement [1] - Continuous sponsorship of top-tier events has led to substantial returns for Hisense, including a significant increase in overseas revenue and brand recognition [1] Group 2 - Hisense showcased its core competitiveness through technological research and development, presenting innovations such as RGB-MiniLED, laser displays, and AI large model intelligence at IFA [1] - The company is transitioning from a Chinese brand to a global leader by combining "on-field brand exposure" with "on-site technology experience" [1]