Core Insights - The opening of the second "Fat Donglai Modified Store" under the brand "Good Home Supermarket" by Huijia Times marks a significant step in the company's retail upgrade strategy in Xinjiang [1] - The store's transformation focuses on enhancing customer experience through improvements in product selection, pricing, store environment, and employee welfare [1][2] Group 1: Store Transformation - The "Good Home Supermarket" at Shimao has undergone a comprehensive upgrade guided by the Fat Donglai team, focusing on three main areas: products, environment, and employees [1] - The product strategy emphasizes essential consumer needs, optimizing the product mix by eliminating lower-tier items and retaining high-quality brands, achieving over 90% alignment with Fat Donglai's product structure [1] - The store environment has been redesigned for convenience and comfort, including wider aisles and new customer facilities, while employee benefits have been enhanced with a salary increase to 4500 yuan/month and reduced working hours [1] Group 2: Future Plans and Innovations - Huijia Times has outlined a clear transformation plan for its supermarkets, primarily targeting Urumqi and other densely populated areas with favorable consumer environments [2] - The company is pursuing a dual strategy of upgrading its supermarket format while simultaneously enhancing its department store segment, leveraging the "first store economy" to introduce new brands and optimize brand hierarchy [2] - The introduction of digital intelligence and new business avenues is highlighted as a growth driver, with initiatives in low-altitude economy and smart logistics being developed in collaboration with local government [2]
汇嘉时代第二家"胖东来调改店”开业 加速区域零售市场布局