Toly Bread(SH:603866) 2 1 Shi Ji Jing Ji Bao Dao·2025-09-05 13:14Core Viewpoint - The recent advertisement for "Peach Li Egg Mooncake" by Tao Li Bread has sparked controversy due to its perceived condescending tone towards consumers, leading to a public apology and a commitment to improve oversight in marketing strategies [1][3]. Group 1: Advertisement Controversy - The advertisement's slogan suggested that those who dislike five-nut mooncakes are simply too young to appreciate them, which was criticized as being preachy and illogical [1][3]. - Following the backlash, the advertisement was taken down within a day, and the company expressed regret, promising to enhance their review processes to prevent similar issues in the future [3]. Group 2: Company Financial Performance - According to the 2025 semi-annual report, Tao Li Bread reported a revenue of 2.611 billion yuan, reflecting a year-on-year decline of 13.55% [5]. - The company's research and development expenditure was 10.6605 million yuan, down 30.81% year-on-year, accounting for only 0.4% of total revenue [5]. - Advertising and promotional expenses increased to 42.96 million yuan, a rise of over 40% compared to 30.60 million yuan in the same period of 2024 [5]. Group 3: Stock Performance - As of September 5, the stock price of Tao Li Bread (603866.SH) closed at 5.68 yuan, with a market capitalization of 9.086 billion yuan [6].