拯救电影，先要拯救电影院

Core Viewpoint - The film industry is facing significant challenges due to changing audience preferences, with a need for creators to adapt to modern expectations of relatability and emotional value [1][28]. Group 1: Current Market Dynamics - The 2025 summer film season experienced a chaotic start but saw a resurgence in ticket sales, with notable films like "The Nanjing Photo Studio" exceeding initial box office predictions [2][3]. - The Chinese film market is currently experiencing a stark contrast between high-performing holiday seasons and dismal weekday earnings, with some weekdays seeing box office totals as low as 10 million yuan, marking a near 10-year low [2][3]. - The overall box office for the summer season reached over 8.5 billion yuan by August 10, 2025, indicating a potential recovery [3]. Group 2: Audience Engagement and Content Creation - Modern audiences, particularly younger viewers, prefer narratives that reflect their realities and emotions, moving away from grandiose storytelling [8][14]. - Films that resonate with contemporary issues and present relatable characters are more likely to succeed, as seen with "The Nanjing Photo Studio" and "The Little Monster of Langlang Mountain" [8][12]. - The film industry must focus on creating content that engages younger audiences, as their acceptance is crucial for the industry's revival [11][13]. Group 3: Industry Challenges and Future Directions - The film industry is heavily reliant on box office revenue, with estimates suggesting that 98%-99% of income comes from ticket sales, which is unsustainable [25][26]. - There is a pressing need for the industry to diversify revenue streams through merchandise, derivative products, and tourism projects to reduce dependence on box office performance [25][26]. - The future of the film market will depend on the quality of content and the ability to adapt to changing audience preferences, as the current crisis is far from resolved [28][29].