Apple(US:AAPL) 智通财经网·2025-09-05 13:56Core Viewpoint - Apple is set to hold its largest annual product launch event on September 10, introducing the next generation of iPhones, new smartwatches, and other accessories to strengthen its competitive position against rivals like Samsung, Google, Huawei, and Xiaomi [1][2]. iPhone Launch - The iPhone remains Apple's primary revenue driver, accounting for about half of its sales, and is crucial for its services ecosystem [2]. - Four new iPhone models will be launched: iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air, with a significant design upgrade for the high-end models [2][4]. - The iPhone 17 Air will be notably thinner at approximately 5.5 mm, featuring a single rear camera and a focus on aesthetics over battery life [3]. - The iPhone 17 series will not include a mini version, shifting towards larger models after previous smaller versions underperformed in sales [2]. Apple Watch Updates - Apple will introduce the Apple Watch Series 11, Apple Watch Ultra 3, and a new Apple Watch SE, with the Ultra 3 featuring a larger screen and new S11 chip [6][7]. - The Apple Watch SE will be updated with a new display and faster chip, targeting younger consumers [8]. Health Features - Apple plans to launch a paid Health+ service next year, which will include an AI health assistant, addressing regulatory and engineering challenges faced in developing significant health features like blood pressure detection [9]. AirPods and Other Products - AirPods Pro 3 will be released soon, featuring heart rate monitoring and real-time translation capabilities [10]. - Upcoming products include AirTag 2, new iPad Pro with M5 chip, Vision Pro hardware updates, and a refreshed Apple TV with improved features [11].