Hisense V.T.(SH:600060) Jing Ji Guan Cha Bao·2025-09-05 13:54Core Insights - Hisense has officially announced its role as the global official sponsor for the 2026 FIFA World Cup, marking its third sponsorship after the 2018 and 2022 World Cups [1][10] - The partnership aims to enhance the viewing experience through advanced RGB-Mini LED and AI technologies, with a focus on "colorful, AI, and passion" [1][4] - FIFA's Chief Commercial Officer expressed high expectations for the collaboration, emphasizing the shared values that deepen the partnership [3][6] Company Strategy - Hisense has positioned itself as a pioneer in sports marketing, leveraging top-tier sports sponsorships to accelerate brand globalization [3][10] - The company has developed a comprehensive event operation methodology centered on "technology-driven, user-driven, service-driven, and culture-driven" approaches [3] - Hisense's CEO highlighted the historical significance of their collaboration with FIFA, which has evolved from brand cooperation to content collaboration and technological support [3][10] Technological Advancements - The 2026 World Cup is expected to accelerate the widespread adoption of RGB-Mini LED technology, enhancing the visual experience for viewers [4][6] - Hisense plans to launch the U7S Pro, the world's first high-end RGB-Mini LED TV, before the World Cup, showcasing its commitment to delivering superior picture quality [8] - The partnership will also focus on developing high-definition content and experiences to enhance fan engagement [8] Market Impact - Hisense's sponsorship of the World Cup has significantly boosted its brand development, with a reported 70% overall revenue growth and a 156% increase in brand value since 2018 [10] - The company's global TV ranking has improved from third to second, with leading positions in the 100-inch and laser TV segments [10] - Hisense aims to deepen its strategic partnership with FIFA, marking a new phase in its global expansion and brand building efforts [10]