方便食品突围：深挖需求提价值，技术创新破“内卷”丨行业风向标

Core Viewpoint - The convenience food industry in China is transitioning from rapid growth to intense competition, facing challenges due to changing consumer preferences and market saturation, with a significant decline in instant noodle consumption observed from 2020 to 2023 [2][3]. Industry Trends - The convenience food sector is experiencing a shift from "incremental competition" to "value competition," with a focus on health and innovation as key drivers for growth [3][4]. - The overall consumption of instant noodles in China remains substantial, with 447.2 billion servings consumed in 2024, accounting for 37% of global consumption [4]. - The market is witnessing a K-shaped differentiation, where high-end products are upgrading while budget-friendly options maintain their market share [4][6]. Company Performance - Major companies like Anjuke and Kemin Foods are reporting declining revenues, with Anjuke's revenue increasing only slightly by 0.8% to 76.04 billion yuan, while net profit fell by 15.79% [5]. - Kemin Foods also experienced a revenue drop of 10.85% and a net profit decline of 2.34% [5]. Consumer Demographics - The new generation (born between 1995-2009) is becoming the main consumer force, contributing 40% to national consumption despite being only 20% of the population [6]. - The aging population is also creating diverse demands, with the silver economy expected to reach 12 trillion yuan by 2030 [6]. Strategic Directions - Companies are encouraged to adopt differentiation strategies to meet evolving consumer needs, focusing on health-oriented and unique products [7][8]. - The importance of innovation in product development is emphasized, with companies exploring new categories and consumer scenarios [10][11]. Technological Innovation - The industry is urged to embrace technological advancements to enhance product quality and meet consumer expectations [10][11]. - There is a call for collaboration between companies and research institutions to address technical challenges and drive industry growth [12].