跨境电商运营：2025中亚电商市场洞察报告

Core Insights - The report titled "2025 Central Asia E-commerce Market Insights" focuses on the e-commerce development in five Central Asian countries: Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, and Turkmenistan, analyzing market overview, popular categories, key countries, and development trends [1] Market Overview - Central Asia is positioned as a hub between Europe and Asia, with a projected population of 83.57 million and a GDP of $513.3 billion by 2025, leading to a per capita GDP of $6,200 [1][11] - The internet penetration rate in the region is 80.8%, exceeding the global average, while mobile internet penetration stands at 73.85%, providing a solid foundation for e-commerce growth [1][17] - The e-commerce market size is expected to reach $14.7 billion by 2024 and $182.2 billion by 2033, with a CAGR of 30.63% [1][19] Popular Categories - Electronics are the core category in the e-commerce market, with revenues projected to reach $11.05 billion in 2024 and $15.96 billion by 2030, driven by consumer electronics and home appliances [1][31] - Fashion products are expected to generate $26.61 billion in revenue by 2024, with demand for clothing and accessories increasing due to the rising purchasing power of the young population [1][29] - The food e-commerce sector is projected to grow from $14.23 billion in 2024 to $29.29 billion by 2030, supported by the expanding middle class [1][29] Key Countries - Kazakhstan is the largest economy in the region, with a GDP of $263.4 billion in 2023 and an internet penetration rate of 92.9%, leading to an e-commerce revenue of $30.36 billion in 2024 [1][27] - Uzbekistan has the highest population at 37 million and an internet penetration rate of 89%, with projected e-commerce revenue of $15.26 billion in 2024 [1][27] - Kyrgyzstan, Tajikistan, and Turkmenistan have smaller e-commerce markets but are experiencing rapid growth, with internet penetration rates of 88.5%, 56.8%, and 34.9% respectively [1][27] Market Development - International platforms like Wildberries, OZON, and Temu are significant players in the market, while local platforms face challenges such as low mobile payment usage and high logistics costs [1][9] - The bilateral trade between China and Central Asia reached $89.4 billion in 2023, reflecting a 27% year-on-year increase, indicating strong trade ties [1][9] - The market potential is expected to be further unlocked with policy support and improved infrastructure [1][11]