上级媒体看青州 | 潍坊青州：电商助力优质农产品“出圈”

Core Viewpoint - The article highlights the successful integration of e-commerce and agriculture in Qingzhou City, showcasing how local agricultural companies are leveraging live streaming to boost sales and promote rural revitalization. Group 1: Company Overview - Jiateng Modern Agricultural Development Co., Ltd. focuses on high-quality vegetable and fruit cultivation, achieving a 100% coverage rate of good seeds and a 90% pollution-free rate [3] - The company has recently shifted towards online sales, forming a live streaming e-commerce team to expand sales channels and explore new growth opportunities [3] Group 2: E-commerce Development - The e-commerce sales are primarily driven by the sales of Beibei pumpkins, with plans to include other products like peppers, watermelons, and melons in the future [3] - Qingzhou City has strengthened e-commerce innovation and support policies, encouraging rural cooperatives and agricultural enterprises to utilize e-commerce platforms for brand building and sales channel expansion [3] Group 3: Community Impact - The live streaming e-commerce team in Li Ma Village has successfully increased local product sales and encouraged villagers to cultivate more specialty products, enhancing community engagement and income [5] - The local e-commerce initiatives have created job opportunities and improved the livelihoods of villagers, demonstrating a model for rural revitalization through digital platforms [5][7] Group 4: Market Performance - From January to July, Qingzhou City achieved a network retail sales volume of 4.13 billion yuan, reflecting a year-on-year growth of 32.7% [7]