多个重点城市几乎全线下跌，购房者不再为“好房子”买单了？

Core Viewpoint - The real estate market is experiencing a significant downturn, with previously popular properties now struggling to sell, indicating a shift in market dynamics [1][10]. Market Performance - The average sales rate (去化率) of new residential projects, particularly the "fourth generation" properties, has dropped sharply from June to July, with many cities reporting declines [3][4]. - Chengdu's sales rate fell from 100% in June to 44% in July, while Wuhan's dropped from 58% to 18%, and Chongqing's from 75% to 27% [4]. - Nanjing's sales rate decreased from 44% to 19%, and Zhengzhou remained relatively stable, only slightly declining from 50% to 47% [5]. Market Dynamics - The decline in sales rates is not merely a seasonal effect, as the drops are substantial and indicate deeper issues within the market [6][7]. - The underlying logic of the market is changing, with the "improvement chain" for buyers being disrupted, as many potential buyers are unable to sell their existing homes in a buyer's market [11][12]. - Increased supply of similar properties has led to more choices for buyers, resulting in a more cautious purchasing approach [12][13]. Consumer Confidence - The current market situation reflects a lack of consumer confidence and purchasing power rather than the quality of the properties themselves [16]. - The belief that "good properties will always sell well" is being challenged, as market conditions are influenced by economic fundamentals and buyer sentiment [15][18].