Core Insights - The article highlights the rapid growth of the digital wireless portable microphone market, which reached a size of 10.4 billion yuan in 2023, with China alone selling 5 million units annually [1][3] - The company Mengma has emerged as a leading player in the domestic market, achieving the highest sales of wireless microphones for two consecutive years and expanding its presence to over 160 countries, with more than 60% of its revenue coming from overseas [3][5] Market Overview - China has 1.04 billion short video users, with 70% of the population engaging in short video content for an average of 2.6 hours daily [1] - The digital wireless microphone market is becoming increasingly competitive, with 450 brands expected in China by 2024 [1] Company Profile: Mengma - Mengma has established itself as a strong competitor by focusing on core technology and product development, building a research team of nearly 500 people and holding over 220 core patents [6][8] - The company invests 20% of its annual revenue into research and development, which has allowed it to create a comprehensive technology ecosystem covering wireless transmission, audio processing, and imaging algorithms [8][9] Product Innovation - Mengma's latest product, the LARK MAX2, features AI noise reduction technology that can intelligently identify thousands of environmental noises, supporting a sampling rate of 48KHz and a signal-to-noise ratio of 72dB [9][12] - The company has also developed a wireless monitoring function in its microphones to address user pain points, allowing for low-latency monitoring and improved user experience [12][15] User-Centric Approach - Mengma emphasizes a "listening brand" philosophy, actively engaging with users to gather feedback and incorporate it into product development [11][15] - The company has created a mechanism for co-developing products with users, ensuring that both expressed and unexpressed needs are addressed [11][12] Future Outlook - The market for wireless microphones is expected to grow as content creation becomes more professional and specialized, with increasing demand from online education, remote meetings, and live performances [17] - Mengma plans to transition from product-based competition to brand-based competition, merging with its overseas brand HOLLYLAND to strengthen its market position [16][19]
深圳这家公司，将麦克风卖给全世界500万创作者
3 6 Ke·2025-09-05 14:34