Toyota Surprises 1 Millionth SmartPath Customer With Free RAV4

Core Insights - Toyota's SmartPath digital retail solution has achieved a significant milestone with the sale of its 1 millionth vehicle, highlighting the effectiveness of this innovative retail technology [1][2] - The SmartPath system, introduced in 2020, allows customers to transition smoothly between online research and in-dealership shopping, enhancing the car buying experience [2] Company Overview - Toyota has been a key player in the U.S. automotive market for nearly 70 years, focusing on sustainable mobility through its Toyota and Lexus brands, supported by approximately 1,500 dealerships [3] - The company employs nearly 48,000 individuals in the U.S. and has produced over 35 million vehicles across its 11 manufacturing plants [3] - In 2025, Toyota's North Carolina plant began assembling automotive batteries for electrified vehicles, indicating a shift towards electric mobility [3] - Through the Driving Possibilities initiative, the Toyota USA Foundation is dedicated to developing educational programs in historically underserved communities near its U.S. operations [3]