Google hit with massive $3B antitrust fine by EU over adtech practices — despite Trump threat

Core Points - The European Union imposed a $3.45 billion fine on Google for anti-competitive practices in its adtech business, marking the fourth penalty in a decade-long conflict with EU regulators [1][5][8] - The fine was influenced by a complaint from the European Publishers Council and comes amid political tensions regarding potential retaliation from the U.S. [1][2] - The European Commission accused Google of favoring its own online display technology services at the expense of competitors and publishers, abusing its market power since 2014 [3][7] Regulatory Actions - Google has been ordered to cease self-preferencing practices and address conflicts of interest, with a 60-day deadline to inform the Commission of compliance plans [3][6] - The Commission expressed a preliminary view that Google should divest part of its services but will first assess Google's compliance efforts [4] Company Response - Google plans to challenge the EU's decision in court, arguing that the fine is unjustified and that the required changes could negatively impact European businesses [6][8] - The latest fine is less than previous penalties, including a record $5 billion in 2018, $2.8 billion in 2017, and $1.75 billion in 2019, indicating a shift in the EU's approach to fines [8][9]