Tesla's ad spend on X has shrunk to almost nothing

Advertising Expenditure - Tesla spent $400,000 on advertising on Elon Musk's social media platform X in 2024, but is projected to spend only $60,000 in 2025 unless there is a significant increase in advertising efforts [1][2] - In the first two months of 2025, Tesla spent $10,000 on X ads, compared to $200,000 spent during the same period in 2024 [2] Advertising Strategy - Tesla had not engaged in advertising until CEO Elon Musk responded to shareholder pressure in 2023, leading to ads appearing on Google and YouTube in late 2023 and early 2024 [3] Active Advertisements - As of February 2025, Tesla has around 700 active advertisements across Google's platforms, although it is unclear if spending has increased since then [4] Expenses Related to Musk's Companies - Tesla paid SpaceX approximately $800,000 for the use of a private jet in 2024, but only $40,000 through February 2025, indicating a potential reduction in this expense [5] - Tesla paid a security company owned by Musk $2.8 million in 2024, an increase from $2.4 million in 2023, with $500,000 paid through February 2025 [6] - The largest transaction between Musk's companies was xAI paying Tesla $198.3 million for Megapack battery storage products, with an additional $36.8 million paid through the first two months of 2025 [6] Related Business Activities - Tesla paid Kimbal Musk's drone company, Nova Sky Stories, $300,000 for a show at the automaker's "We, Robot" event in October 2024 [9]