2025年中国农民丰收节金秋消费季活动在杭州启动

Core Viewpoint - The 2025 China Farmers' Harvest Festival's Golden Autumn Consumption Season was launched in Hangzhou, Zhejiang, focusing on promoting agricultural product sales and enhancing rural consumption potential [1][3]. Group 1: Event Overview - The Golden Autumn Consumption Season is a key activity of the China Farmers' Harvest Festival, which has facilitated over 130 billion yuan in agricultural product sales through an integrated online and offline platform [3]. - The event will run from September to the end of November, featuring various promotional activities across multiple sectors to stimulate consumption [5]. Group 2: Initiatives and Support - Major e-commerce platforms, including Taotian Group, are offering subsidies, traffic support, and entry assistance to promote agricultural consumption [5]. - Financial institutions, such as the Agricultural Bank of China, are launching special loans and consumer discounts to support farmers [5]. Group 3: Regional Development and Consumption - The Zhejiang Provincial Department of Agriculture highlighted the importance of rural areas as significant consumer and resource markets, with initiatives to enhance rural consumption [7]. - The "Zhejiang Agricultural Quality Products" platform has developed 148 full industry chains with annual outputs exceeding 1 billion yuan, promoting rural tourism and consumption [7]. Group 4: Future Strategies - Future strategies include creating new rural consumption hotspots by integrating rural resources with e-commerce, tourism, and events to develop immersive consumption experiences [9]. - The focus will also be on expanding online and offline sales channels and enhancing brand development for local products to strengthen rural cultural identity [9].