Core Insights - The company has experienced significant growth in its imaging and design business, with revenue increasing by 45.2% year-on-year to 1.351 billion CNY, while advertising revenue grew by 5.1% to 434 million CNY, together accounting for 98% of total revenue [1] - The overall gross margin improved by 4.9 percentage points to 73.6%, and the adjusted net profit attributable to shareholders rose by 71.34% to 470 million CNY, aligning with voluntary announcement expectations [1] - The company is focusing on solid development of vertical models, leveraging AI to boost domestic user growth and sustain international user expansion, with monthly active users (MAU) increasing by 8.6% year-on-year to 280 million [2] Revenue and Profitability - The imaging and design business revenue reached 1.351 billion CNY, reflecting a 45.2% increase year-on-year, while advertising revenue was 434 million CNY, up 5.1% [1] - The adjusted net profit attributable to shareholders was 470 million CNY, marking a 71.34% year-on-year increase [1] - The overall gross margin improved to 73.6%, up 4.9 percentage points [1] User Growth and Market Expansion - The company reported a 42.5% year-on-year increase in subscription users, reaching 15.4 million, with a penetration rate of 5.5% [2] - Domestic MAU grew by 5.2% year-on-year to 182 million, while international MAU increased by 15.7% to 98 million [2] - The growth in international users is attributed to localized strategies and collaborations with local KOLs [2] Strategic Initiatives - The company is enhancing its AI product capabilities through the integration of third-party multimodal models and proprietary fine-tuning [2] - New AI design agent "RoboNeo" is being introduced for innovative editing and design interactions [2] - A collaboration with Alibaba is expected to be signed within the year, promoting e-commerce applications and vertical AI development [2]
美图公司(1357.HK):业务结构快速优化 AI产品力带动用户与付费增长