EU hits Google with 2.95 bn euro fine despite Trump threats

Core Viewpoint - The European Union has imposed a €2.95 billion ($3.47 billion) antitrust fine on Google for favoring its own advertising services, despite warnings from President Donald Trump against targeting US tech firms [3][4]. Group 1: Antitrust Fine and Implications - The EU's competition chief stated that Google abused its dominant position in adtech, harming publishers, advertisers, and consumers, which is illegal under EU antitrust rules [4]. - Google has been ordered to cease its "self-preferencing practices" and must inform the Commission within 60 days on how it plans to comply [6]. - The Commission indicated that a structural remedy, such as selling part of Google's Adtech business, may be necessary to effectively end the conflict of interest [6]. Group 2: Google's Response - Google plans to appeal the decision, claiming the fine is unjustified and the required changes could negatively impact thousands of European businesses [7]. - The company argues that there is nothing anticompetitive about providing services for ad buyers and sellers, emphasizing the availability of alternatives to its services [8]. Group 3: Context of the Fine - The Commission found that from at least 2014 to the present, Google abused its dominant positions through its advertising services to favor its own ad exchange, AdX [10]. - The European Publishers Council, which filed a complaint, stated that a fine alone is insufficient to address Google's dominance [10]. - This fine marks the third penalty against Google in a week, following a $425 million fine for privacy violations and a €325 million fine from France's data protection authority [12][11]. Group 4: Historical Fines - The EU has previously fined Google €4.1 billion in 2018 for abusing the market dominance of its Android operating system and €2.4 billion in 2017 for anti-competitive practices in the price comparison market [14].