新股民入市引爆投顾需求 券商深耕财富管理

Group 1: Market Overview - The A-share market has seen a structural trend with a significant increase in trading activity and investor engagement, leading to a historic opportunity for investment advisory services [1][2] - In August, 2.65 million new accounts were opened in the A-share market, marking a 34.97% month-on-month increase and a 165% year-on-year increase, with a total of 17.21 million new accounts opened in the first eight months of the year [1] Group 2: Growth in Investment Advisory Services - The number of investment advisors has increased significantly, nearing 90,000, reflecting a strong demand for professional advisory services despite a decrease in overall industry personnel [1] - The brokerage industry has seen a 55% year-on-year increase in commission income from brokerage services, reaching 74.56 billion yuan in the first half of 2025 [2] Group 3: Investor Behavior and Demand - Investors are increasingly seeking professional investment guidance, with many new clients signing up for advisory services to optimize their asset allocation and portfolio structure [3][4] - There is a notable shift in investor inquiries, focusing on specific market conditions, valuation assessments, and investment strategies [3] Group 4: Performance of Wealth Management - The wealth management transformation among brokerages is showing positive results, with a significant increase in client engagement and service offerings [9][11] - The number of signed clients for investment advisory services at Guoxin Securities increased by 63% from the end of 2024 to August 2025, reflecting the growing demand for professional advisory services [7] Group 5: Technology and Client Engagement - Companies are enhancing client engagement through regular communication and interactive platforms, utilizing technology to provide tailored investment solutions [10][11] - The use of AI and technology in advisory services is being emphasized to improve service delivery and meet diverse client needs [11]