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名酒保住增长 白酒业即将穿越周期?
2 1 Shi Ji Jing Ji Bao Dao·2025-09-05 23:12

Core Viewpoint - The Chinese liquor industry, particularly the baijiu sector, is currently experiencing a downturn, with many companies facing declining performance and a challenging market environment [1][2][3]. Industry Performance - In the first half of the year, 15 out of 21 listed baijiu companies reported declining performance, with only 6 companies, including Kweichow Moutai and Wuliangye, showing positive growth [1][8]. - The overall market is under pressure, with many companies returning to industry averages after years of high growth, indicating a significant adjustment phase [9][10]. Market Dynamics - The baijiu sector is witnessing a consolidation of competitive advantages, with leading brands like Moutai and Wuliangye maintaining their positions despite a slowdown in growth [12][15]. - There is a notable divergence in performance among companies, with some experiencing significant declines, while a few manage to maintain or slightly grow their revenues [5][10]. Future Outlook - Analysts suggest that the second half of the year may see a potential rebound, particularly during the Mid-Autumn and National Day holidays, which could provide a window for price stabilization and recovery [17][22]. - However, many believe that a broader recovery for the industry may take longer, with some predicting that the sector may not fully stabilize until late 2025 or mid-2026 [20][19]. Investment Sentiment - Recent market activity indicates a cautious optimism, with some investors betting on a rebound in baijiu stocks, as the sector's overall valuation has reached historically low levels [24][23]. - The current environment is seen as an opportunity for stronger companies to emerge from the downturn, potentially leading to a more concentrated market with fewer but stronger players [24][25].