盒马调整社区团购业务 将聚焦盒马鲜生与超盒算NB
Sou Hu Cai Jing·2025-09-05 23:33
Core Insights - Hema Neighborhood business will cease operations on October 4, with user needs being transitioned to Hema Fresh and Super Hema [1] - Hema Neighborhood was launched in 2021 as a community group buying initiative but has not expanded significantly, operating only a few stores in Shanghai [1] - Hema is focusing on its core businesses, planning to open 100 new Hema Fresh stores by March 2025, aiming for over 420 stores in total [1] - Super Hema has recently undergone a brand upgrade and is in a rapid growth phase, with nearly 300 stores currently [1]